Established in 1911 in the small town of Turin, Italy, Superga has grown to become one of the most iconic footwear brands in the world. Known for its minimalist design and exceptional quality, Superga has captured the hearts of fashion enthusiasts and athletes alike for over a century. The brand’s flagship product, the Superga 2750, is a symbol of effortless style and timeless elegance.
The Origins of Superga
Superga was founded by Walter Martiny, who initially focused on producing rubber-soled shoes. His vision was to create comfortable, durable footwear that could withstand the rigors of daily life. The brand quickly gained popularity in Italy and beyond, becoming synonymous with casual yet sophisticated footwear. The name "Superga" was inspired by the Superga Basilica in Turin, a symbol of strength and resilience.
The Iconic Superga 2750
In 1925, Superga introduced the 2750 Classic—a canvas sneaker that would go on to become a global sensation. Its simple, versatile design made it a favorite among celebrities, athletes, and fashion icons. The 2750 features a vulcanized rubber sole, a breathable cotton canvas upper, and the iconic Superga logo on the heel. This shoe has transcended trends, remaining a staple in wardrobes across generations.
Superga’s commitment to quality and craftsmanship is evident in every pair of shoes. The brand continues to innovate while staying true to its roots, offering a wide range of styles that cater to modern tastes without compromising on its heritage.
Superga Today: A Global Footwear Icon
Over the years, Superga has expanded its product line to include sneakers, sandals, and boots for men, women, and children. The brand’s collaborations with designers and artists have further cemented its status as a cultural icon. Despite its global success, Superga remains deeply rooted in its Italian heritage, with a commitment to sustainability and ethical production practices.